Before the EasyStand hit the market, it was called the "Standex". Before printing brochures and advertising, we changed the name to what it is today - the EasyStand.

The Early Years of Marketing EasyStand (Part I)

by on September 22, 2009

This is part 1 of 2 of "The Early Years of Marketing the EasyStand" by Mark Schmitt. Wow does time fly! On May 15, 1989 I was hired to start the Sales and Marketing Department for Altimate Medical to market the EasyStand standing frame for people with disabilities. I remember my first visit [..}