We attended our first medical tradeshow with the EasyStand in 1990. This was also the year that we began selling our products through suppliers and independent reps.

The Early Years of Marketing EasyStand (Part II)

by on September 24, 2009

This is Part 2 of 2 of the "Early Years of Marketing EasyStand" by Mark Schmitt. Click here to read Part 1. We found people to invest funds to get us started.  We took some pictures of the EasyStand, ran some ads in disability magazines and made some brochures.  All of a sudden we had 38 [..}


Before the EasyStand hit the market, it was called the "Standex". Before printing brochures and advertising, we changed the name to what it is today - the EasyStand.

The Early Years of Marketing EasyStand (Part I)

by on September 22, 2009

This is part 1 of 2 of "The Early Years of Marketing the EasyStand" by Mark Schmitt. Wow does time fly! On May 15, 1989 I was hired to start the Sales and Marketing Department for Altimate Medical to market the EasyStand standing frame for people with disabilities. I remember my first visit [..}