We attended our first medical tradeshow with the EasyStand in 1990. This was also the year that we began selling our products through suppliers and independent reps.

The Early Years of Marketing EasyStand (Part II)

by on September 24, 2009

This is Part 2 of 2 of the "Early Years of Marketing EasyStand" by Mark Schmitt. Click here to read Part 1. We found people to invest funds to get us started.  We took some pictures of the EasyStand, ran some ads in disability magazines and made some brochures.  All of a sudden we had 38 [..}


Before the EasyStand hit the market, it was called the "Standex". Before printing brochures and advertising, we changed the name to what it is today - the EasyStand.

The Early Years of Marketing EasyStand (Part I)

by on September 22, 2009

This is part 1 of 2 of "The Early Years of Marketing the EasyStand" by Mark Schmitt. Wow does time fly! On May 15, 1989 I was hired to start the Sales and Marketing Department for Altimate Medical to market the EasyStand standing frame for people with disabilities. I remember my first visit [..}


Many of our reps have vans like this loaded with samples for trial and/or sale!

When All Else Fails, Consider Purchasing Demonstration Equipment

by on July 23, 2009

My brother Pete asked me to call a former co-worker of his, who was looking for a very specific power wheelchair, to see if I could help him with my DME connections. I called him and got the unfortunate story of how he took every step needed to get this chair, including trialing the product to [..}


Your Final Appeal is the Only One that Counts…

by on May 26, 2009

Mark Schmitt is a guest contributor on the EasyStand Blog.  He is a T12 paraplegic and Sales and Marketing Director at Altimate Medical Inc. Our sales managers travel regularly working with our reps. They do in-services at facilities where it's very common to have a room of therapists [..}


It was great to hear PT's rave about the EasyStand Bantam at the APTA CSM in Las Vegas.

Recap of APTA Meeting, Las Vegas Travel

by on February 23, 2009

This is a post on the EasyStand Blog by Mark Schmitt. I attended the Annual American Physical Therapy Association Combined Sections Meeting in Las Vegas earlier this month with my co-worker Kevin. I love Vegas and all its trappings. I also think it is a great place to do business. Everybody seems [..}