It always seems that the most challenging aspect of creating a new catalog is what photo feature on the front cover, and this year was no exception. With our focus on the new pediatric stander, the EasyStand Bantam, we knew that wanted to make it center stage on our catalog cover.
After many drafts, many more than I expected : ), we chose this beautiful photo of Chloe and her mom. We first met Chloe (who has Spinal Muscular Atrophy) at a photo shoot at SPOT Rehab in St. Cloud, Minnesota a couple months ago. With a captivating smile, and a personality to match, Chloe won our hearts! To us at Altimate Medical, this photo symbolizes what we work for everyday: to improve the lives of kids and adults with disabilities by helping them stand up.
Chloe’s mom Lisa knows how vital standing is for her daughter, “It is very important for Chloe to stand in her stander to help keep her muscle tone. We looked at other standers but chose the EasyStand because it is easy for us to use, well-built, and aesthetically pleasing… Chloe uses her stander to eat meals also sometimes just to play.”
Meeting Chloe, and others like her, makes creating our catalog seem more like writing a book. With each page we are telling a story about our standers through photos and testimonials from people who love to stand. As I flip though that catalog pages it bring back many customer memories.
Download the 2010 EasyStand Product Catalog
What do you think of our new catalog? Did you feel that it portrayed a story?
I like this colorful cover of catalog photo. It visually invites people to the Bantam world. It is interesting that Bantam is not in the center of photo, but left side. The protagonist of the catalog is Chloe’s “WILL” to use Bantam.
Sekino Ka~
Thanks for sharing your unique thoughts on our catalog cover…glad that you felt it was inviting and found that it told a bit about Chloe’s story.