Gillette Healthcare, located here in Minnesota, has launched a new “Pity. It’s 100% Curable” Campaign. Here is what they say about it on www.curepity.org :
Gillette Healthcare is asking people to look beyond the disability with the "Pity. It's 100% Curable" campaign.
Most of our patients have medical conditions for which there are no cures. But through breakthrough surgeries and innovative medical treatments and therapies, we are able to help them overcome some of the barriers they face so they can lead more normal, joy-filled lives. That’s what we’re trying to communicate with this campaign. That Gillette does provide a cure for one of the most insidious human conditions of all—pity. We ask you to look beyond the disabilities and see the spirit, resiliency, and determination these children embody.
Click here to see some of the advertising for the “Pity. It’s 100% Curable” Campaign. Gillette also has some touching, engaging videos which highlights the struggles and triumphs of some of their kids. You can also read “A Physical Therapists Perspective on Standing“, written by Laura Gueron, PT at Gillette Lifetime Specialty Healthcare Clinic.
What are your thoughts on “Pity is 100% Curable”?
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